Role/Services
Role/Services
&KITH
Year
Year
Graphic Design, Web Design
& Food Photography
Graphic Design, Web Design
& Food Photography
2022 - Present
2022 - Present
&KITH, a fast-pace café in Leicester’s city centre, required a brand refresh. This update involved designing new posters, coffee boards, menus, a website, and food photography.
&KITH, a fast-pace café in Leicester’s city centre, required a brand refresh. This update involved designing new posters, coffee boards, menus, a website, and food photography.
Aim
Aim
Designing a poster for &KITH cafe provided opportunities to explore creative aspects through stylising the food and photographing the dishes to produce enticing posters.
The goal of designing posters for &KITH cafe was to create attractive designs that would alert customers to new or seasonal dishes/drinks that &KITH had to offer, using food photography and food styling to give a luxurious sense. Along with the constant application of their brand guidelines.
The goal of designing posters for &KITH cafe was to create attractive designs that would alert customers to new or seasonal dishes/drinks that &KITH had to offer, using food photography and food styling to give a luxurious sense. Along with the constant application of their brand guidelines.
Process
Process
Designing a poster for &KITH cafe provided opportunities to explore creative aspects through stylising the food and photographing the dishes to produce enticing posters.
The method for designing these posters involved developing a minimalistic background that does not detract from the product itself. No harsh backgrounds, and a gradient to enhance depth.
Adding motion through pours, such as chocolate or coffee pours, to produce an enticing design.
Web Design
Web Design
The primary goal for the website design was to solve &KITH’s issue with event hire bookings. Hence, a page for information and bookings was formulated and a call to action on the landing page was designed to attract new customers to book at &KITH.
The primary goal for the website design was to solve &KITH’s issue with event hire bookings. Hence, a page for information and bookings was formulated and a call to action on the landing page was designed to attract new customers to book at &KITH.
T-shirt Design
T-shirt Design
Initiated t-shirt design and solved the issue of customers not knowing the meaning behind the brand name. The front of the T-shirt has the meaning of the word "Kith" and at the back of the t-shirt has a saying that best describes the atmosphere and service &KITH provide.
Initiated t-shirt design and solved the issue of customers not knowing the meaning behind the brand name. The front of the T-shirt has the meaning of the word "Kith" and at the back of the t-shirt has a saying that best describes the atmosphere and service &KITH provide.
Food Photography
Food Photography
Food styling and photographing for website, social media and promotional content e.g posters.
Food styling and photographing for website, social media and promotional content e.g posters.
Next Project
Next Project
Elevate
